网友称“开袋发现鸡爪已发霉”,网红零食品牌回应
Nan Fang Du Shi Bao·2026-01-31 16:01

Group 1 - The core issue involves a consumer complaint regarding moldy and spoiled chicken feet purchased from Wang Xiaolu's e-commerce flagship store, leading to significant social media attention and a subsequent investigation by the company [1][3]. - Wang Xiaolu's management stated that the product's quality was not compromised during production, attributing the spoilage to potential damage during storage or transportation, which could have led to packaging breaches and subsequent mold growth [3][6]. - The company has a strong market presence, being recognized as the leading brand in the sales of tiger skin chicken feet for six consecutive years, with total sales exceeding 1.2 billion bags [6]. Group 2 - Following the consumer's complaint, Wang Xiaolu promptly processed a refund and compensation of 500 yuan, which led to the consumer retracting her negative posts on social media [3]. - The brand has successfully transitioned from online to offline sales, achieving over 1 billion yuan in revenue in 2022, with offline sales surpassing online for the first time [6].

网友称“开袋发现鸡爪已发霉”,网红零食品牌回应 - Reportify