Target has a new strategy for winning customers over

Core Insights - Target is experiencing a decline in customer satisfaction and foot traffic, attributed to disorganization, lackluster inventory, and economic stress [2][4][6] - The company's rollback of Diversity, Equity, and Inclusion (DEI) initiatives has negatively impacted its appeal to a more educated and socially aware demographic [3][5] - Target reported a 1.5% decrease in net sales to $25.3 billion and a 3.8% drop in comparable store sales during Q3 2025, with operating income down 18.9% [5] Company Performance - Foot traffic in Target's stores decreased by 2.7% in Q3 2025 compared to the previous year [7] - Current CEO Michael Fiddelke has committed to improving the company's performance following disappointing earnings [7][8] - Target plans to open seven new stores, five of which will be larger than the average size, aiming to enhance delivery speed and in-store shopping opportunities [9][10] Strategic Initiatives - Target's stores fulfill 95% of digital orders, including same-day delivery, reaching 80% of the U.S. population [10] - The company is leveraging real-time signals for optimizing order fulfillment, which could improve customer satisfaction and sales [11] - To regain customer trust, Target needs to address its organizational issues and enhance its political stance while focusing on efficient order fulfillment [13]