山东胶州：乡村“兴”在技艺中

Core Viewpoint - The revival of traditional crafts in Jiaozhou, Shandong, is being driven by local artisans who are modernizing their products while preserving cultural heritage, leading to increased employment and economic growth in the community [1][2][3]. Group 1: Traditional Craft Revival - Black Youkun, a fourth-generation artisan, is revitalizing the traditional craft of flower steamed buns (hua bao) by incorporating modern designs and marketing strategies, which has led to increased orders and employment for local villagers [1][2]. - The production of flower steamed buns has become a cultural symbol, with artisans emphasizing the importance of craftsmanship and the significance of traditional customs during the New Year celebrations [1][2]. Group 2: Sugar Melon Production - The production of sugar melons (tang gua) in Luo Jia Village is being enhanced through standardized management and new media marketing, resulting in a growing customer base and increased sales [2][3]. - The village is working towards recognizing the sugar melon-making technique as a representative project of intangible cultural heritage, which is expected to boost the local economy and attract more artisans to the craft [3]. Group 3: Government Support and Economic Impact - The Jiaozhou government is actively supporting the preservation of intangible cultural heritage by facilitating the application process for recognition and providing resources for artisans to improve their production capabilities [3]. - The "intangible cultural heritage + industry + employment + tourism" model is being implemented in rural areas, contributing to the prosperity of the community and enhancing the livelihoods of local residents [3].