4000多个品类年货齐聚新发地

Group 1 - The fourth New Fadi New Year Festival, themed "Qiji Sends Blessings, New Year Welcomes," has officially started, covering a total area of over 10,000 square meters and will last until February 13, ensuring stable supply for the capital's "vegetable basket" and "fruit plate" during the peak purchasing season before the Spring Festival [2][4] - The main venue features 188 booths with over 4,000 varieties of agricultural products from more than 100 enterprises across 18 provinces, showcasing a wide range of items including imported fruits and local specialties [3][4] - The festival has established a "main venue + sub-venue" grid service network, extending to various professional trading areas and community stores, facilitating convenient bulk purchasing for merchants and easy access for residents [3] Group 2 - To meet diverse purchasing needs, the festival has created an online and offline multi-channel purchasing scenario, including community direct supply activities and e-commerce platforms, enhancing accessibility for consumers [3][4] - The festival will feature promotional activities such as discounts and influencer marketing, partnering with logistics companies like SF Express, JD Logistics, and China Post to implement a "one-click order, New Year goods delivered to home" model, improving delivery efficiency [4]