“老家河南·欢乐中国年”系列活动启动 挖掘文旅特色 激活春节市场

Core Insights - The "Happy Chinese New Year in Hometown Henan" cultural tourism series will feature over 2,000 performances and activities across 13 scenic spots during the Spring Festival, along with various discount policies such as consumer vouchers and preferential annual tickets [1] Group 1: Cultural Leadership - The event aims to deeply explore traditional cultural elements through immersive performances, intangible cultural heritage markets, folk lantern festivals, and Han painting exhibitions, showcasing the vitality of ancient customs in a modern context [3] Group 2: Technological Empowerment - The "One Machine Tour Henan" smart tourism platform will enhance visitor experiences through upgraded features, including AR-guided tours, drone performances, and robot services, providing a more convenient and engaging travel experience [4] Group 3: Shared Benefits - The "Hometown Gifts" initiative will implement ticket discounts and package deals, along with the "Hometown Drama" co-creation activity, allowing visitors to engage and experience the warmth of their hometown [5] Group 4: Integrated Development - The initiative will promote collaboration among local tourism departments, key scenic spots, and various business entities to enhance resource sharing and customer flow, aiming to strengthen the Spring Festival tourism market [6]