南平茶生活启动全球推广

Core Viewpoint - The "Heart Returns to Mountains and Waters: Enjoying Wuyi" 2026 Global Promotion Year for Nanping Tea Life was launched on January 28 in Ningbo, aiming to promote Nanping's tea culture and tourism on a global scale [1] Group 1: Event Overview - The event was organized by the Nanping Municipal Bureau of Culture and Tourism and the Nanping Foreign Affairs Office, bringing together representatives from cultural and tourism departments, enterprises, travel agencies, tea culture enthusiasts, and online influencers [1] - Ningbo is recognized as an important tea consumption market and cultural exchange platform in the Yangtze River Delta region [1] Group 2: Objectives and Goals - The initiative aims to build a bridge for cultural and tourism exchanges between Nanping and Ningbo, promoting the "Heart Returns to Mountains and Waters" brand internationally [1] - The launch signifies a leap from regional cultural characteristics to a world-class cultural tourism intellectual property (IP) for Nanping [1] Group 3: Future Plans and Activities - Nanping plans to connect the global cultural tourism market using tea as a medium, culture as the soul, and tourism as the wings, establishing a comprehensive ecosystem of "tea life + tourism + health care" [1] - The event also announced special activities and discount policies for the Spring Festival, with over 500 cultural tourism events planned for the New Year [1]