千人样本调查：你接受预制年夜饭吗？点心甜品成“安全区” 海鲜遇冷

Core Insights - The pre-made dish market for the Chinese New Year is projected to exceed 20 billion yuan in sales by 2025, with a year-on-year growth of over 50% [2] - However, a scandal in 2025 has led to increased consumer skepticism towards pre-made dishes, with 40% of surveyed respondents rejecting the idea of pre-made New Year's Eve dinners [2][3] - The market is experiencing a shift, with a projected growth of only 10% in 2026, indicating rising consumer demands and concerns about food safety [4] Consumer Sentiment - A survey revealed that 60.48% of respondents were influenced by the scandal when considering purchasing pre-made dishes for New Year's Eve [3][6] - The acceptance of pre-made dishes varies by type, with 66.19% accepting dim sum, 53.81% accepting cold dishes, and only 51.9% accepting desserts, while seafood and meat categories received less than 50% acceptance [4] Industry Trends - The number of pre-made dish-related companies in China exceeds 77,000, with over 12,000 new registrations in 2025 [7] - The industry is shifting from a focus on scale to value selection, as evidenced by a decline in average financing amounts from 150 million yuan in 2022 to 55 million yuan in 2023-2024 [7] - Regulatory measures are being introduced to standardize the industry, including a draft national standard for pre-made dishes expected to clarify definitions and safety regulations [6][7]