文化拉动节前消费 生肖文创让年味儿“马”上有

Core Viewpoint - The article highlights the rising popularity of cultural and creative products themed around the Year of the Horse, showcasing how traditional craftsmanship is being integrated with modern design to attract consumers during the festive season [1][11]. Group 1: Cultural and Creative Products - The creative design center in Jingdezhen is hosting a Spring Festival cultural product exhibition featuring "Horse" themed items that blend traditional aesthetics with modern creativity, such as porcelain sculptures that embody the spirit of the horse [1][3]. - Products like "马上有福" (Instant Fortune) are particularly favored by younger consumers, indicating a trend towards culturally significant and auspicious items during the New Year [3][11]. Group 2: Regional Initiatives - In Quanzhou, the "六合同风马" (Six Harmonies and Common Winds Horse) initiative showcases a series of cultural products and activities centered around the horse, enhancing the festive shopping experience in the ancient city [5][10]. - The design of "六合同风马" reflects artistic and aesthetic qualities, making it a popular cultural attraction leading up to the Spring Festival [5][10]. Group 3: Economic Impact - The surge in demand for "Horse" themed cultural products is attributed to the "生肖经济" (Zodiac Economy), which combines traditional cultural elements with innovative marketing strategies to boost pre-festival consumption [11][13]. - The integration of traditional craftsmanship with modern design in products like bronze artifacts in Luoyang has garnered significant attention, showcasing the potential for cultural products to drive economic activity during the festive season [11][13][15].