持续放大“上海消费”品牌效应 陈吉宁调研文旅商体展联动促消费工作

Core Viewpoint - The integration of cultural tourism, commerce, and exhibitions is essential for stimulating consumer potential and enhancing urban vitality in Shanghai, particularly during major festive events like the Spring Festival [4]. Group 1: Cultural and Tourism Integration - The Shanghai government emphasizes the importance of deep integration between cultural tourism and commerce to enhance the "Shanghai consumption" brand effect and promote the city's development as an international consumption center [1][4]. - A total of 2,570 festive events, exhibitions, and competitions are planned to create a vibrant consumer atmosphere during the Spring Festival, showcasing traditional customs and enhancing consumer experiences [2]. Group 2: Consumer Experience and Engagement - The city aims to improve consumer engagement by enhancing the experience of both domestic and international tourists, focusing on their stay duration, spending habits, and overall satisfaction [2][3]. - Efforts are being made to create attractive cultural landmarks and experiential activities that resonate with new consumer trends and preferences, thereby increasing the appeal of Shanghai as a tourist destination [3][4]. Group 3: Policy and Support Measures - The government is committed to optimizing the policy support for cultural and tourism sectors, ensuring that initiatives are effective and targeted to foster the growth of new brands and enhance the value of existing ones [4]. - Continuous improvements in the consumer environment, including better tax refund processes and cross-border payment facilitation, are prioritized to support the development of Shanghai as an international consumption hub [4].