Xin Lang Cai Jing·2026-02-01 02:33Core Insights - JD's Seven Fresh store in Beijing officially opened, directly competing with Sam's Club in terms of pricing and product quality [1][5] Pricing Strategy - In the bakery section, Seven Fresh offers products like the flower edge egg tart at 2.5 yuan, which is less than half the price of the same item at Sam's Club [1][5] - The price of 53-degree Feitian Moutai at Seven Fresh is 1699 yuan per bottle, compared to 1798 yuan at Sam's Club, showing a price difference of 100 yuan [1][5] - For popular fruits, Seven Fresh's price for Hongyan strawberries is 49.9 yuan per kg, while Sam's Club charges 169.9 yuan for 1.5 kg [1][5] Product Quality and Variety - Seven Fresh maintains strict quality control, providing superior products compared to Sam's Club, which has faced controversies regarding product quality [2][6] - In the rice, flour, and oil category, Seven Fresh offers the same price as Sam's Club for Hu Jihua peanut oil but with a larger capacity of 6.18 liters compared to Sam's 5.68 liters [2][6] - Seven Fresh's pricing strategy includes lower prices or "to-hand prices" for branded products like Fenjiu and Heineken, making them more competitive than Sam's Club [2][6]