消费“新”图景丨“新国补”引领新选择 助推绿色消费“新风尚”

Group 1 - The "New National Subsidy" policy will be implemented in 2026, with the first batch of 62.5 billion yuan allocated for a consumer goods trade-in funding plan, which has already been distributed to local governments, initiating a "renewal" trend in the consumer market [1] - In the home appliance sector, the focus will be on subsidizing products that meet first-level energy efficiency or water efficiency standards, further promoting consumption upgrades and transitioning towards low-carbon and green practices [1] - Consumers purchasing six categories of home appliances, including refrigerators, washing machines, televisions, air conditioners, computers, and water heaters, will receive a subsidy of 15% of the product's sales price, with a cap of 1,500 yuan per item, and each consumer can claim one subsidy per category [1] Group 2 - According to the Ministry of Commerce, by 2025, sales of first-level energy efficiency or water efficiency products among 12 categories of home appliances will account for over 90% of total sales [1] - With the support of the "New National Subsidy" policy, it is expected that green consumption will become more accessible and widespread, driving a "dual upgrade" in industry and consumption, and promoting low-carbon and environmentally friendly concepts as a new trend [1]