截至2025年末，存续规模较年初增长11.15％——银行理财市场热度不减

Core Insights - The bank wealth management market continues to thrive as deposit rates decline, leading low-risk preference funds to migrate towards bank wealth management products [1] - By the end of 2025, the total scale of the bank wealth management market reached 33.29 trillion yuan, an increase of 11.15% from the beginning of the year, with 3.34 million new wealth management products issued, raising 76.33 trillion yuan [1] - Fixed income products accounted for 97.09% of the total wealth management product scale, while products with a risk level of secondary (medium-low) and below made up 95.73% of the total [1] Group 1: Market Dynamics - The growth in bank wealth management scale is attributed to three main factors: declining deposit rates, increased volatility in capital markets, and enhanced competitiveness of bank wealth management products [1] - The shift in investment strategy from "asset-led" to "strategy-led" is necessary to balance client expectations for stable returns with the scarcity of quality assets [2] - The acceptance of net value fluctuations among investors is increasing, although clients still primarily prefer stable returns [3] Group 2: Product Diversification - The wealth management product offerings have become increasingly diverse, including cash management, fixed income, mixed, and equity products, with various product forms such as daily open, minimum holding period, periodic open, and closed-end products [3] - Companies are focusing on a product layout characterized by "fixed income and fixed income plus" to achieve low volatility and stable returns, while also driving differentiation through mixed, equity, and alternative products [3] Group 3: Future Outlook - The growth trend of bank wealth management is expected to continue, but the speed will be constrained by cycles and market volatility [4] - If the economy improves and risk preferences recover, some funds may shift to equity and mixed assets, while the structure will lean towards "fixed income plus" [4] - Long-term, bank wealth management is expected to play a role as a "stable return base" and "inclusive allocation entry" in the broader asset management landscape [4]