Ge Long Hui A P P·2026-02-01 05:31Core Insights - Baidu's AI assistant, Wenxin, has seen nearly 50 million users participating in its Spring Festival red envelope activity, highlighting the popularity of AI features like photo search and AIGC video creation [1] - The initiative is one of the earliest AI red envelope activities launched in China, with the official announcement of capacity expansion on the first day due to overwhelming demand [1] - Unlike competitors, Baidu's approach links red envelope collection directly to the use of AI core functionalities, aiming to encourage users to transition smoothly to AI services [1] Company Overview - Wenxin assistant is an AI smart assistant launched within the Baidu APP, which has surpassed 200 million monthly active users [1] - Baidu APP has over 700 million monthly active users, indicating a significant user base for the integration of AI features [1] - The red envelope initiative involves the distribution of 500 million red envelopes, serving as an incentive for users to engage with AI functionalities [1]