张伯礼：传统医药非遗的保护与焕新是我们的时代课题

Core Viewpoint - The conference on the protection, inheritance, and innovative development of traditional medicine intangible cultural heritage aims to gather academic and industry wisdom to discuss contemporary inheritance mechanisms, scientific interpretation, and industrial transformation paths for traditional medicine [1][3]. Group 1: Conference Objectives and Themes - The conference emphasizes the importance of protecting and developing traditional medicine intangible cultural heritage in the current historical context, highlighting the need to safeguard these fragile cultural elements while revitalizing them [3]. - Key themes discussed include the dual focus on "rescue protection" and "systematic preservation," the integration of "inheritance" into education, and the exploration of "innovation" alongside "scientific development" [3]. Group 2: Expert Insights and Recommendations - Experts provided insights on cultural inheritance, classic studies, and literature research, suggesting pathways for the investigation, consultation, training, standard construction, productive protection, and international promotion of traditional knowledge and intangible heritage [3]. - The modernization of traditional medicine intangible heritage should go beyond mere skill demonstration or storytelling, aiming to embed it into mainstream communication, digital social life of youth, and high-frequency modern consumption scenarios [3]. Group 3: Organizational Goals and Leadership - The newly elected president of the World Federation of Chinese Medicine Societies' Traditional Medicine Intangible Cultural Heritage Working Committee aims to create a broader platform for collaboration to promote systematic protection and innovative development of traditional medicine [4]. - The new secretary-general from a well-established traditional medicine company emphasizes the commitment to work together to advance the systematic protection and creative transformation of traditional medicine intangible heritage [4].