持续放大“上海消费”品牌效应

Core Viewpoint - The integration of cultural tourism, commerce, and exhibitions is essential for stimulating consumer potential and enhancing urban vitality in Shanghai, particularly during major festive events like the Spring Festival [1][4]. Group 1: Cultural and Tourism Integration - The Shanghai government aims to leverage major festive events to better understand consumer trends, innovate consumption formats, and enhance the "Shanghai Consumption" brand effect [1][4]. - A total of 2,570 festive events, performances, and competitions will be interconnected across the city to create a vibrant holiday consumption atmosphere for the upcoming Spring Festival [2]. Group 2: Consumer Experience and Engagement - The government emphasizes the importance of enhancing consumer experiences by integrating traditional customs with immersive experiences and promotional activities [2][3]. - There is a focus on improving the operational aspects of large-scale consumer events, ensuring meticulous planning and real-time monitoring of factors like visitor flow and weather conditions [2][3]. Group 3: Cultural Heritage and Brand Development - Shanghai's rich cultural heritage, including red culture, Haipai culture, and Jiangnan culture, is to be further explored and integrated with new consumption trends and experiences to create distinctive cultural landmarks and brands [3][4]. - The city aims to cultivate a number of original brands that are distinctive, trendsetting, and well-known, while also revitalizing traditional brands to enhance their market value [4]. Group 4: Policy and Support Measures - The government is committed to enhancing policy support for the cultural and tourism sectors, aiming to create diverse platforms for artistic expression and to promote high-quality cultural works [3][4]. - Continuous efforts will be made to improve the international influence of major festive events and to facilitate a better consumer environment, including enhancing tax refund and cross-border payment processes [4].