中国之声特别报道丨花钱就能买“假非遗”认证，非遗保护如何成了虚假宣传的“护身符”？

Core Viewpoint - The proliferation of fake intangible cultural heritage (ICH) certifications in China raises concerns about authenticity and regulatory oversight, as many companies are willing to pay for these certifications to enhance their product marketing. Group 1: Fake Certification Practices - Numerous websites claim to offer ICH certifications for a fee, with prices ranging from 8,000 yuan for county-level to 25,000 yuan for provincial-level certifications, and even higher for national-level certifications [1][7] - A company named ISC2000 claims to be an authorized body for ICH certification, despite not being recognized by local cultural and tourism departments [1][6] - Various other entities, such as the "China Intangible Cultural Heritage Talent Pool" and "Inheritance Person Network," also offer similar services, often without any legitimate oversight [7][21] Group 2: Misuse of ICH in Marketing - Businesses are using ICH certifications to market products that do not genuinely represent traditional heritage, such as health products claiming to be based on ICH techniques [26][31] - The lack of stringent regulations allows companies to exploit ICH branding for commercial gain, leading to a dilution of the cultural significance of genuine ICH [32][33] Group 3: Regulatory Challenges - Experts emphasize that only government departments can legitimately certify ICH, and the current market is flooded with unauthorized certifications that mislead consumers [24][33] - There is a call for a unified digital traceability system to help consumers verify the authenticity of ICH certifications and to combat the proliferation of fake certifications [32][33] - Recommendations include establishing joint enforcement mechanisms between cultural and market regulatory bodies to address the misuse and commercialization of ICH [33]