“马超”点亮冰雪经济 这场雪原竞“骥”有看点

Core Viewpoint - The Inner Mongolia Xilin Gol League is hosting the third Winter Mongolian Horse Super League, showcasing traditional equestrian sports and promoting winter tourism despite harsh weather conditions [1][15]. Group 1: Event Overview - The event features a 10-kilometer relay race that tests teamwork and riding skills, with horses reaching speeds of up to 50 kilometers per hour during exchanges [1]. - The competition is structured in a tiered league system, allowing for fair competition among different horse sizes, categorized into groups based on height [4]. - Additional traditional events include horse archery and the "Hada picking" challenge, which requires riders to pick up Hada from the ground while maintaining balance at high speeds [4]. Group 2: Economic Impact - The Mongolian Horse Super League is part of a broader strategy to integrate culture, sports, and tourism, contributing to the local economy by attracting visitors and enhancing winter tourism [6][10]. - The region has seen a significant increase in tourism, with over 4.25 million visitors and a revenue growth of 18% to 5.816 billion yuan during the winter season [14]. - The event alone attracted 24,000 visitors, generating over 20 million yuan in surrounding industry revenue [14]. Group 3: Local Culture and Community - The Mongolian horse, known for its resilience and adaptability, plays a crucial role in the local culture and economy, with approximately 340,000 horses in the region [6]. - Local families, such as that of a young competitor, are deeply involved in equestrian activities, fostering a culture of horsemanship and community engagement [17][19].