新华访谈｜冷艳委员：让文化产业更好赋能冰雪经济发展

Group 1 - Heilongjiang has leveraged its unique ice and snow resources, integrating ice and snow culture with folk culture to promote rapid development of the ice and snow economy [2] - The company has developed a practice system centered on "culture + technology," utilizing VR/AR and CG animation to create digital cultural tourism products, transitioning cultural experiences from static displays to dynamic immersion [5] - The company has served over 300 government and enterprise clients and executed more than 500 large-scale events, providing a solid foundation for cultural dissemination practices [5] Group 2 - The core of cultural and tourism integration is to transform Heilongjiang's historical, folk, artistic, and intangible cultural heritage resources into the "soft power" of the ice and snow economy [5] - Future development should focus on culture as the soul and ice and snow as the medium, promoting the ice and snow economy from "resource-driven" to "innovation-driven" [5] - Digital technology can empower the transformation of cultural resources, creating immersive digital experience products through AI, 3D modeling, and VR/AR [6] Group 3 - New media platforms can enhance the dissemination of cultural content through short videos, interactive live broadcasts, and influencer engagement [6] - Establishing cultural creative design trading platforms and cultural data service platforms can facilitate the rights confirmation, trading, and cross-regional circulation of cultural resources [6] - Participation in international exhibitions can promote the global debut of outstanding cultural tourism IPs, transforming "cold resources" into "new productive forces" in culture [6]