“开袋发现鸡爪已发霉”,网红零食品牌回应
Nan Fang Du Shi Bao·2026-02-01 10:36

Group 1 - The core issue involves a consumer complaint regarding moldy and spoiled chicken feet purchased from Wang Xiaolu's online store, leading to significant social media attention and a subsequent investigation by the company [1][3]. - Wang Xiaolu's management stated that the product's spoilage was likely due to damage during storage or transportation rather than a production issue, and they conducted a thorough review of their production and quality control processes [3][5]. - The company reported that they processed a refund and compensation of 500 yuan to the consumer, who later retracted her complaint after receiving the compensation [3][5]. Group 2 - Wang Xiaolu is recognized as a popular online snack brand, having transitioned to offline sales channels in 2020, with offline sales surpassing online sales for the first time in 2022, achieving annual revenue exceeding 1 billion yuan [5]. - The brand has maintained a leading position in the sales of tiger skin chicken feet for six consecutive years and has sold over 1.2 billion bags of this product [5].

“开袋发现鸡爪已发霉”,网红零食品牌回应 - Reportify