参与9.9元活动饮品缩减至不到10款！库迪饮品价格上调

Core Insights - The "9.9 yuan unlimited" promotion by Kudi Coffee has officially ended, with only a limited selection of drinks remaining at this price point, accounting for approximately 10%-15% of the total offerings [1][4] - Kudi's initial promotion in February 2023 sparked a price war in the coffee industry, leading competitors like Luckin Coffee to adopt similar pricing strategies [5] - Despite rapid expansion, Kudi has not met its original store opening targets, aiming for 50,000 stores by the end of 2025, while currently having over 18,000 stores [7] Promotion Details - The 9.9 yuan promotion initially included all products but has now been reduced to fewer than 10 drink options in many stores, with prices for other drinks ranging from 11.9 yuan to 16.9 yuan [1][4] - Kudi's management indicated that the 9.9 yuan strategy is planned to continue for at least three years, with preparations made for its sustainability [4] Competitive Landscape - Following Kudi's promotion, Luckin Coffee launched its own 9.9 yuan offerings, which have also been scaled back in terms of product variety [5] - The price competition has extended to other brands in the ready-to-drink beverage sector, including Tims, Nayuki, and others, although many have also reduced their promotional offerings [5] Expansion Goals - Kudi's rapid expansion strategy has led to the opening of over 18,000 stores since its inception in October 2022, but it has fallen short of its ambitious goal of reaching 50,000 stores by the end of 2025 [7]