侨乡永春千人徒步迎新春 “马上夺魁”文旅IP发布

Core Viewpoint - The "Ma Shang Duo Kui Qu Yong Chun" New Year hiking event was launched in Yongchun County, Fujian Province, attracting nearly a thousand participants, including returning college students and family groups, to experience cultural activities and the festive atmosphere while promoting tourism in the region for the upcoming 2026 Spring Festival [1][5]. Group 1: Event Details - The hiking event took place on February 1, 2023, at the Kuixing Rock scenic area, featuring a route of approximately 5.2 kilometers that connects nine key attractions [3][5]. - Participants engaged in a warm-up session led by martial arts performers showcasing Baihequan, highlighting the unique cultural heritage of Yongchun [5][7]. - The event included cultural checkpoints such as the "985-211" sign and a thousand-year-old osmanthus tree, symbolizing auspicious meanings like "step by step flourishing" and "achieving success in everything" [5][7]. Group 2: Cultural and Tourism Integration - The event introduced the "Ma Shang Duo Kui" cultural tourism IP installation, which incorporates traditional Kuixing culture and elements of the Year of the Horse, aiming to enhance the influence of Yongchun's cultural tourism brand [2][5]. - Yongchun County plans to launch a series of activities during the Spring Festival, including a "One Five Hundred Thousand" New Year Carnival, featuring hundreds of intangible cultural heritage performances, folk experiences, themed light shows, and hot spring celebrations [5]. - The initiative aims to deepen the integration of culture, sports, and tourism, providing visitors with a culturally rich and engaging New Year experience while stimulating the local tourism market [5][7].