Zhong Guo Ji Jin Bao·2026-02-01 13:57Core Viewpoint - The competition landscape in the Chinese automotive market has shifted in January, with Xiaomi emerging as the new leader among new energy vehicle manufacturers, while BYD faces significant declines in domestic sales [2][4]. Group 1: BYD's Performance - BYD reported a total sales volume of 210,051 units in January, marking a year-on-year decline of 30.11% and a month-on-month decline of 50.04% [2][5]. - The domestic sales of BYD reached 109,600 units in January, down 53.22% year-on-year and down 61.85% month-on-month [6]. - The decline in BYD's domestic sales is attributed to the reduction in the new energy vehicle purchase tax, which has impacted sales strategies [7]. Group 2: Competitors' Performance - Xiaomi's vehicle deliveries exceeded 39,000 units in January, surpassing Leap Motor for the first time and becoming the monthly sales champion among new energy vehicle manufacturers [4][12]. - Other competitors like Seres, NIO, and Lantu reported significant year-on-year growth in January, with increases of 104.85%, 96.08%, and 31.29% respectively [4]. - Geely's new energy and fuel vehicle sales both saw growth in January, with 124,252 units and 145,900 units sold respectively, showcasing a dual strategy that BYD lacks [8]. Group 3: Financial Strategies - Several automotive companies, including Xiaomi, have introduced long-term low-interest financing options to stimulate sales amid declining subsidies [16][17]. - The introduction of these financing plans is seen as a strategic response to counteract the effects of subsidy reductions and to alleviate consumer purchasing pressure [18].