冰雪春天 | 蓉城逐雪 看“冷”资源转化为“热”经济

Core Viewpoint - The development of the ice and snow economy is emphasized as a new growth point for urban high-quality development, with a focus on the entire industry chain including sports, culture, equipment, and tourism [1] Group 1: Ice and Snow Equipment Development - Chengdu's ice and snow facilities are rapidly improving, with innovations such as the "mushroom" shaped dry snow mat developed by Chengdu Jianfeng Dry Snow Sports Equipment Co., which has been exported to over ten countries [3][5] - The company has transitioned from following to leading in the snow equipment sector, showcasing unique designs like the "straw bag" landing pad that enhances athlete safety [5][7] Group 2: Growth of Ice and Snow Sports - The number of young athletes in Chengdu has increased significantly, with local competitions providing a platform for aspiring skiers, as illustrated by the experiences of a young athlete who has won 75 medals [10][13] - Chengdu has built over 60 winter sports venues and nine training bases, establishing a solid foundation for nurturing ice and snow sports talent [15] Group 3: Ice and Snow Cultural Tourism - The integration of ice and snow sports with cultural tourism has transformed visitor experiences, with significant increases in tourist numbers and diverse offerings such as snow-themed hot pot dining [17][19] - Chengdu's ice and snow tourism is becoming a key attraction, with popular destinations like Chengdu Hot Snow Miracle and Xiling Snow Mountain ranking among the top spots for bookings during peak seasons [19][21]