Mei Ri Jing Ji Xin Wen·2026-02-01 14:41Core Insights - In January 2026, major automotive companies reported their sales data, showing a clear division among brands, with new energy vehicles driving growth [1][2][4] - BYD sold approximately 210,000 new energy vehicles in January 2026, while Hongmeng Zhixing reported a delivery of 57,900 units, marking a year-on-year increase of 65.6% [1][2] - Xiaomi Auto delivered over 39,000 vehicles in January, a decrease of 22% from December 2025, with a target of 550,000 units for the year [2][4] - Li Auto and XPeng reported deliveries of approximately 27,700 and over 20,000 units respectively, with XPeng experiencing a year-on-year decline of 34% [4][8] Company Performance - BYD's January sales reached about 210,000 units, indicating strong performance in the new energy sector [1] - Hongmeng Zhixing's main model, the Wenjie, contributed significantly with over 40,000 units delivered, reflecting an 83% year-on-year growth [1] - Xiaomi Auto's sales were impacted by the transition phase of its SU7 model, with the YU7 being the primary model delivered [2] - Li Auto's sales were approximately 27,700 units, while XPeng's deliveries fell to over 20,000 units, showing a significant decline [4][8] Market Trends - The overall automotive market in January 2026 is expected to see retail sales of around 1.8 million units, reflecting a month-on-month decline of 20.4% but a slight year-on-year increase of 0.3% [4][12] - The late timing of the Chinese New Year in 2026 contributed to a higher number of working days compared to the previous year, influencing sales dynamics [4][12] - Financial incentives such as long-term low-interest financing plans have been introduced by several companies, including NIO and Xiaomi, to stimulate demand [10][11]