“跟着春晚游宜宾”

Group 1 - The core event is the "Follow the Spring Festival Gala to Yibin" activity, which aims to boost tourism and consumption in Yibin during the Spring Festival 2026, with Yibin being one of the four sub-venues for the CCTV Spring Festival Gala [2] - The "Five Blessings Yibin" initiative includes various promotional activities such as "Blessing Tour," "Blessing Gift," "Blessing Feast," "Blessing Purchase," and "Blessing Bag" to attract visitors [2] - The "Blessing Tour" consists of three segments: "Immediate Exemption," where visitors with the surname or zodiac sign of horse can enter specific scenic spots for free throughout 2026; "Consumption Reduction," offering vouchers for ticket purchases; and "Free Travel," featuring six curated travel routes [2] Group 2 - The "Blessing Gift" offers a New Year gift package for visitors spending over 28 yuan at designated locations during the Spring Festival, with a total of 100,000 packages to be distributed [3] - The "Blessing Feast" includes special dining vouchers for events at the Wuliangye 501 Ancient Cellar, with a total of 1 million yuan in dining vouchers to be issued across various districts [3] - The "Blessing Purchase" initiative features a shopping area for traditional New Year goods and offers retail vouchers worth 2 million yuan, while the "Blessing Bag" encourages social media engagement through short video submissions for cash rewards [3]