破体育赞助壁垒，筑融通共赢生态

Group 1 - The Jiangsu Province Urban Football League (referred to as "Su Super") has launched a business plan that includes 24 official partners and a special selection program for small and micro enterprises, aimed at optimizing the development environment for the private economy and stimulating business vitality [1] - The Su Super breaks the sponsorship scale barrier in sports events by setting a provincial sponsorship threshold of 50,000 yuan and a district-level threshold not exceeding 50,000 yuan, allowing small local businesses to participate with minimal investment [1][2] - The initiative ensures equal participation for various business entities through a public lottery system, allowing grassroots private enterprises to benefit from the sports industry [1][2] Group 2 - The event promotes a healthy ecosystem for the development of large, medium, and small enterprises, with major local companies like Jiangsu Bank and Suhao Holdings providing core support, while small businesses contribute local flavor [2] - The sponsorship system is designed to complement the brand advantages of large enterprises with the local advantages of small businesses, enhancing local consumer engagement and generating significant economic activity, with a reported effect of 1 yuan ticket sales driving 7.3 yuan in related consumption [2] - The optimization of the business environment is reflected not only in traditional areas like tax reduction and administrative reform but also in providing convenient participation and development space for business entities through innovative market practices [3] Group 3 - The Su Super initiative exemplifies how local sports IP can effectively support the private economy by lowering participation barriers and ensuring fair competition, thus serving as a new engine for economic vitality [4] - The case demonstrates that by focusing on the needs of the private economy and leveraging local sports and cultural resources, it is possible to activate economic growth and promote high-quality development [4]