江苏今冬为何热“雪”沸腾？

Core Insights - Jiangsu province is breaking the stereotype that the ice and snow economy belongs only to northern regions, with ice and snow sports becoming a new consumption engine across the province [1][6][8] Group 1: Growth of Ice and Snow Economy - During the New Year period, Jiangsu hosted 69 large-scale ice and snow events, attracting approximately 637,000 participants, marking a year-on-year increase of 23.2% and 18.7% respectively [2] - The total sales of ice and snow tourism in Jiangsu have doubled compared to last year, with skiing becoming one of the top three search keywords on travel platforms [2] - The Xuzhou area saw significant visitor numbers, with three ski resorts collectively receiving 123,100 visitors and generating a total tourism revenue of 43.07 million yuan during the New Year holiday [3] Group 2: Infrastructure Development - Jiangsu plans to accelerate the construction of ice and snow facilities, with three new large outdoor ski resorts and five new large indoor ski resorts expected to be built by 2025, bringing the total to 13 outdoor and 6 indoor ski resorts [4] - The province is leveraging its unique advantages to become a core area for ice and snow consumption in southern China, supported by national policies promoting the development of the ice and snow economy [6][11] Group 3: Market Dynamics and Consumer Behavior - The demand for ice and snow activities is driven by rising disposable incomes and a shift from traditional sightseeing to experiential consumption among residents [7] - Jiangsu's geographical advantages, such as a well-developed high-speed rail network, allow it to attract visitors from neighboring provinces, enhancing its position in the southern ice and snow market [7][8] - The integration of cultural elements with ice and snow activities, such as ice sculpture exhibitions and themed festivals, is creating unique consumer experiences [7][8] Group 4: Challenges and Recommendations - Despite rapid growth, Jiangsu faces challenges such as high operational costs due to reliance on artificial snow and a relatively short snow season [9] - Experts suggest that Jiangsu should focus on creating a differentiated ice and snow economy by developing specialized areas for ice and snow equipment manufacturing and high-end training [10] - There is a need to extend the industrial chain to include training, events, and cultural products, thereby fostering a sustainable ice and snow culture [10][11]