六大行动打造全球消费中心

Core Viewpoint - Shenzhen's government has launched a three-year action plan (2026-2028) aimed at optimizing the consumption environment, focusing on enhancing supply quality and improving consumption order [1] Group 1: Consumption Supply Quality Improvement Actions - The plan emphasizes six key areas for quality enhancement, including upgrading product quality, promoting high-quality products, and establishing a product quality traceability system [2] - Digital empowerment is a focus, with initiatives to develop smart business districts and new business models such as e-sports, live e-commerce, and instant retail [2] - Green and healthy consumption is prioritized, with efforts to expand green electricity consumption and improve charging infrastructure, alongside promoting international healthcare and wellness services [2] - The smart home sector will see improvements, encouraging AI integration in products and creating smart home experience centers [2] - Brand development initiatives will support traditional brands and cultivate new domestic products, enhancing the influence of "Zhen products" [2] - Cultural and tourism integration projects will be accelerated, including the development of key projects like Longqi Bay Resort and East Overseas Chinese Town [2] Group 2: Consumption Order Optimization Actions - The plan aims to create a safe and trustworthy consumption environment by enhancing safety regulations in key sectors such as food, pharmaceuticals, and electric bicycles [3] - It includes measures to address transaction irregularities, particularly in medical beauty and education sectors, and strengthen online market regulation [3] - Competition behavior will be standardized, with a focus on fair competition and combating illegal pricing practices [3] - Prepaid consumption governance will be improved through legislative efforts and enhanced digital currency promotion [3] Group 3: Consumer Rights Protection and Collaborative Governance Actions - The plan seeks to establish an efficient and convenient consumer rights protection system, promoting online dispute resolution and encouraging businesses to adopt proactive complaint handling [4] - It emphasizes the importance of judicial protection and the establishment of mechanisms for consumer public interest litigation [4] - Collaboration within the Guangdong-Hong Kong-Macao Greater Bay Area for consumer rights protection will be explored, including mechanisms for cross-regional complaint handling [4] Group 4: Leading and Internationalizing the Consumption Environment - The plan includes strong policy support for service and home consumption sectors, exploring the development of consumption-related insurance products [5] - It aims to establish a service consumption standard system and expand the application of credit in various scenarios [5] - Infrastructure improvements will focus on creating international consumption hubs and enhancing transportation and community commercial facilities [5] - The hosting of the APEC meeting in Shenzhen will be leveraged to improve international service levels and optimize inbound consumption experiences [5]