“这满林子挂的血橙，就是最生动的PPT”

Core Insights - The article discusses the innovative approach taken by the city of Neijiang in conducting a series of themed press conferences titled "'Town' is Amazing," which aims to bring policy communication closer to rural communities and enhance the storytelling of local agricultural products [1][2] Group 1: Event Format and Location - The press conferences are held in agricultural settings, such as orange orchards, to create a more engaging and relatable atmosphere for attendees [1] - The first event of the series took place in the core production area of blood oranges in the Baolong community, showcasing the local agricultural landscape as a backdrop [1] Group 2: Content Presentation and Engagement - The use of local cultural elements, such as Hakka folk songs performed by intangible cultural heritage representatives, has increased the appeal and reach of the events, attracting thousands of online viewers [2] - Local farmers are actively involved in promoting their products during the events, leading to increased direct sales and brand recognition, as evidenced by a blood orange brand owner showcasing received orders [1] Group 3: Future Plans and Expansion - Neijiang plans to continue this innovative approach with additional themed press conferences, including "'County' is Starting," "'Enterprise' has Me," and "Towards 'New'," aiming to further integrate local industries and cultural heritage into the communication strategy [2] - The city intends to hold future events in various rural locations, including town squares and industrial parks, to ensure that local特色产业 and cultural heritage are effectively showcased [2]