影城IP当破“穿越”之困

Core Insights - The article discusses the impact of popular TV dramas on tourism, highlighting how series like "The Untamed" and "The King's Avatar" have boosted visitor numbers to locations like the Qinhang Film City and Guizhou's scenic spots. However, it emphasizes the need for sustainable tourism strategies to convert transient visitor interest into lasting engagement [1][2]. Group 1: Tourism and Film Industry Integration - The "traffic" generated by film and television is significant but exhibits clear "tide-like" patterns, where interest wanes as the popularity of the series declines. This presents a challenge in transforming film locations into enduring tourist destinations [1]. - The article suggests that film cities should not be static backdrops but should develop immersive experiences, such as themed performances and interactive tours, to engage visitors more deeply [1]. Group 2: Local Cultural Integration - There is a call for the integration of local ethnic cultures and historical narratives into film IPs, enhancing the storytelling experience and making it more relatable for visitors. This includes creating original productions that reflect local cultures, such as Miao and Bouyei traditions [2]. - The article advocates for a systematic approach to developing the film and tourism industry, including the creation of high-quality cultural products, themed hotels, and unique dining experiences to enhance visitor retention [2].