专家热议“十五五”中国文化产业和旅游业高质量发展趋势

Core Insights - The report indicates that China's cultural and tourism industries will experience steady progress and high-quality development by 2025, driven by new productive forces and consumption upgrades [1] - The report highlights ten trends in the industry, including the integration of social aesthetics and experiential economy, modernization of cultural narratives, and the digital transformation of industry logic [1] Industry Overview - The report is the first comprehensive annual academic achievement reviewing both cultural and tourism sectors, providing insights into policy trends, industry hot topics, and significant events [1] - It emphasizes the importance of cultural tourism consumption as a key driver for domestic demand recovery and a critical link for internal and external circulation [1] Expert Opinions - Experts noted that the report captures new trends and characteristics in consumption changes and industry innovations, providing essential support for government decision-making and business operations [2] - The report is seen as a guide for strategic planning, policy development, and environmental optimization in the cultural tourism sector [2] Development Trends - Key characteristics of the current cultural and tourism sectors include policy empowerment, technological support, scene implementation, consumer engagement, and quality improvement [3] - The integration of technology and culture, as well as the exploration of full-scenario value, are essential for development during the 14th Five-Year Plan period [3] Future Directions - The industry is expected to focus on the emotional value of experiences, with innovation driving the enhancement of spiritual value and consumer purchasing power [3] - The competition in cultural and tourism consumption will revolve around attention economy, with strategies to capture consumer time being a significant challenge [5] Long-term Perspective - The industry must adopt a long-term view on investment and operations, recognizing the evolving logic of development while maintaining the characteristics of long-termism [6] - The role of individuals in the cultural and tourism sectors will become increasingly important, emphasizing the need for products and experiences that meet consumer demands [6]