面食山西
Jing Ji Ri Bao·2026-02-02 00:09

Core Viewpoint - Shanxi noodles represent a cultural heritage and economic vitality deeply rooted in the lives of the people in the region, showcasing traditional craftsmanship and the potential for industry growth through culinary arts [1]. Group 1: Traditional Craftsmanship - The traditional noodle-making techniques in Shanxi are preserved by skilled artisans who emphasize the importance of handcrafting over machine production, ensuring that the taste and essence of the noodles are maintained [2][3]. - Artisans like Han Linbao and Zhang Chun'e exemplify the dedication to traditional methods, such as using old leavening techniques and precise ingredient ratios, which contribute to the unique flavors of Shanxi noodles [4]. Group 2: Cultural Integration and Tourism - Shanxi noodles are not only a culinary delight but also a key element in the integration of culture and tourism, with initiatives promoting local food as a means to enhance visitor experiences [5][6]. - The Shanxi Provincial Department of Culture and Tourism has launched campaigns to promote local cuisine, aiming to create memorable experiences for tourists that connect them to the region's cultural heritage [6][7]. Group 3: Brand Development and Market Expansion - Despite the rich variety of Shanxi noodles, there is a challenge in forming a cohesive brand presence, which is essential for competing on a national level [9]. - Local brands are beginning to explore national markets by focusing on quality and standardization, as seen with successful establishments like Shunliu Knife-cut Noodles, which have expanded to over a hundred locations across the country [10][11]. - Innovations in product offerings, such as low-sugar and trendy flavors, are attracting younger consumers, helping to modernize the image of Shanxi noodles and expand their market reach [11].

面食山西 - Reportify