Chan Ye Xin Xi Wang·2026-02-02 01:28Core Viewpoint - The automotive acoustic components market is experiencing significant growth driven by the shift in consumer preferences towards comfort and the increasing demand for noise, vibration, and harshness (NVH) performance in vehicles. The market is expected to reach a scale of 10.49 billion yuan by 2025, with a year-on-year growth of 23.0% [1][8]. Overview - Automotive acoustic components are electronic and mechanical parts used in vehicle acoustic systems to enhance safety, communication, entertainment, and noise control. They play a crucial role in improving NVH performance and meeting comfort and regulatory noise reduction requirements [2][3]. Market Policies - The Chinese government has implemented various policies to support the development of the automotive acoustic components industry, creating a favorable environment for growth. These include initiatives aimed at enhancing manufacturing reliability and promoting the development of new energy and intelligent connected vehicles [3][4]. Industry Chain - The industry chain for automotive acoustic components includes upstream suppliers of acoustic materials, midstream manufacturers of acoustic components, and downstream automotive manufacturers. The rapid growth of the new energy vehicle market is reshaping demand for acoustic components, leading to increased requirements for lightweight and high-performance products [6][7]. Development Status - The automotive acoustic components market is expanding as manufacturers enhance their product offerings to meet consumer demands for comfort. The market is projected to grow significantly, particularly with the rise of new energy vehicles, which require advanced acoustic solutions [1][8]. Competitive Landscape - Historically dominated by international giants, the market is seeing a shift as domestic companies like Suzhou Aosheng Electronics and AAC Technologies gain market share through technological advancements and cost advantages. This trend is expected to accelerate with the rise of domestic automotive brands and localization of supply chains [10]. Key Domestic Players - Suzhou Aosheng Electronics is a leading provider of automotive acoustic solutions, with a revenue of 1.367 billion yuan in the first half of 2025, primarily from speaker sales [11]. - AAC Technologies is recognized for its comprehensive capabilities in acoustic, optical, and sensor solutions, reporting a revenue of 13.32 billion yuan in the same period [12]. Development Trends - The industry is moving towards active intelligent noise reduction technologies to meet the unique demands of new energy vehicles. This includes the integration of AI algorithms for real-time noise management [13]. - Material innovation is focusing on environmentally friendly and lightweight solutions, with a shift from traditional materials to biodegradable and composite materials [14]. - The proliferation of smart cabins is driving the evolution of acoustic components towards personalized and scenario-based functionalities, enhancing user experience and creating new business models [15].