从“游客”到“家人” 银发族爱上候鸟式旅居
Yang Shi Xin Wen·2026-02-02 02:39

Group 1 - The trend of elderly people traveling to warmer regions for winter living is increasing, with flight bookings to destinations like Hainan, Yunnan, and Guangxi showing a year-on-year growth of approximately 100% [3] - In Yunnan, the local government is promoting various cultural experiences to enhance the winter living experience for elderly travelers [3] - The number of elderly travelers in Yunnan is projected to reach 5.51 million by 2025, representing a year-on-year increase of 41.4%, with those aged 60 and above accounting for 17.74% of this demographic [7] Group 2 - The travel market is shifting from a sightseeing model to a lifestyle-oriented approach, with Yunnan focusing on building a comprehensive service system that includes health management, cultural entertainment, and social activities [7] - The implementation of the "Travel Elderly Care Service Standards" in Hainan aims to standardize elderly care services and enhance the travel experience for seniors [11] - Sanya has been rated as the top winter destination for elderly "snowbirds" according to a recent index evaluating 55 candidate cities [8]

从“游客”到“家人” 银发族爱上候鸟式旅居 - Reportify