Ge Long Hui A P P·2026-02-02 02:51Core Viewpoint - Pop Mart (9992.HK) has announced the establishment of its European headquarters in London, aiming to expand its presence in Europe and enhance its brand's global market reach [1] Group 1: Company Expansion - Pop Mart's stock rose nearly 5% to HKD 234.2 amid the announcement of its European headquarters [1] - The company plans to open 7 new stores in the UK, including flagship locations in Birmingham, Cardiff, and London’s Oxford Street [1] - A total of 20 new stores are planned for expansion across Europe, which is expected to create over 150 jobs in the UK [1] Group 2: Strategic Importance - The founder of Pop Mart, Wang Ning, emphasized that London is a key global creative hub, making it an ideal location for the brand to establish its European base [1] - The establishment of the European headquarters will allow Pop Mart to integrate global creative resources and collaborate with outstanding artists in Europe [1] - The initiative aims to continuously explore the creative value of intellectual property (IP) and promote cultural exchange between China and foreign markets [1]