通讯丨年货“顶流”车厘子背后的中智生意经

Core Insights - Chilean cherries are expected to become a top choice for Chinese consumers during the Spring Festival, reflecting the successful collaboration between Chile's cherry industry, export companies, and the governments of both countries [1] Group 1: Export Growth - The port of San Antonio, a key export channel for Chilean cherries to China, shipped 14,690 containers of cherries in the current season, marking a 17% increase from the previous season [1] - From September to December 2025, Chile's cherry export volume reached 257,000 tons, a year-on-year increase of 37%, with total export revenue for the year estimated at $3.38 billion, accounting for 3% of the country's total foreign trade income [1] Group 2: Market Demand and Supply - Approximately 90% of Chilean cherry exports are consumed in China, highlighting the significant impact of the Chinese market on the development of Chile's cherry industry [1] - Chilean cherries have seen rapid growth in the Chinese market since the late 1990s, with a notable acceleration beginning in 2007, aided by a zero-tariff agreement that took effect in 2008 [2] Group 3: Agricultural Practices and Logistics - Chile employs highly intensive planting methods to enhance cherry production, with the area under cherry cultivation expanding from just over 20,000 hectares in 2014 to around 80,000 hectares currently [2] - The introduction of cold chain infrastructure and automated packaging technologies has improved logistics efficiency, allowing cherries to be shipped within 48 hours of harvest [3] - The "Cherry Express" shipping route, established in 2018, has reduced transit time from 30 days to 23 days, with the number of voyages nearly doubling from 16 to 31 this year [3] Group 4: Marketing Initiatives - The Chilean Fruit Exporters Association, in collaboration with Chinese e-commerce platforms, organized the "Chilean Cherry Ice and Snow Festival" to promote cherries as a representative winter fruit in China [3]