打造城市文化地标 好想你持续深化品牌焕新

Core Insights - The opening of the new flagship store in Zhengzhou represents a cultural landmark and aims to inject new consumer vitality into the city, promoting the brand narrative of "Oriental Jujube Gifts, Central Plains Affection" [1] Group 1: Store Features - The flagship store is designed as a "city gift box," integrating the rich heritage of jujubes with the warmth of the Central Plains, featuring various zones such as gift, cultural, health, and fresh produce areas to cater to diverse consumer needs [3] - The first floor showcases the "72 Variations of Jujubes," highlighting the company's commitment to innovation and deep processing in the jujube sector [3] - The second floor includes a business tea room, multifunctional meeting area, and intangible cultural heritage experience room, creating a "city living room" that combines health consumption, cultural experiences, and emotional connections [3] Group 2: Company Vision and Strategy - The company aims to use the flagship store as a benchmark for future upgrades, emphasizing the philosophy of "conveying emotions through jujubes and establishing quality" while enhancing the overall quality and experience across its stores [5] - As the first publicly listed jujube company, the company has evolved from an agricultural processing entity to a food technology enterprise over 34 years, integrating ancient wisdom with jujubes to build emotional connections with customers [5] - By 2025, the company plans to complete a brand renewal centered on "Oriental Jujube Gifts, Central Plains Affection," focusing on cultural, visual identity, product, and spatial dimensions, while deepening its presence in the health food sector [7]