全文|商务部等9单位关于印发《2026“乐购新春”春节特别活动方案》的通知

Core Viewpoint - The 2026 "Happy Shopping Spring Festival" special event plan aims to stimulate consumer spending and enhance cultural life during the 9-day holiday, aligning with the government's economic policies to boost domestic demand and consumption [1][3][15]. Group 1: Event Overview - The event will take place from February 15 to February 23, 2026, coinciding with the Spring Festival holiday [5][17]. - The plan emphasizes a collaborative approach involving various government departments and local authorities to ensure effective implementation and monitoring of the event [1][14]. Group 2: Activity Themes - The event will focus on several themes, including food, accommodation, travel, shopping, and entertainment, to cater to diverse consumer needs [4][18]. - Activities will include food festivals, home improvement promotions, travel incentives, shopping fairs, and cultural performances to create a festive atmosphere [7][19][20]. Group 3: Support Measures - Financial incentives such as lucky invoices, trade-in subsidies, and enhanced financial support from institutions will be implemented to encourage consumer participation [21][22]. - Cross-industry collaborations will be promoted, linking various sectors like hospitality, tourism, and retail to enhance the overall consumer experience [22].