Core Viewpoint - The Ministry of Commerce and nine other departments have issued the "2026 'Buy New Year' Spring Festival Special Activity Plan," emphasizing increased financial support for consumer activities during the Spring Festival [1] Financial Support Initiatives - Financial institutions are encouraged to collaborate with key merchants to design exclusive Spring Festival activities, including consumer red envelopes and discounts to broaden the reach of these initiatives [1] - The plan includes measures such as payment discounts and points redemption to stimulate consumption, particularly promoting the use of digital RMB smart contract consumer red envelopes [1] Consumer Engagement Strategies - The initiative aims to meet small cash demand and enhance the technical support for mobile red envelope transactions [1] - Financial institutions are expected to ensure that a sufficient number of service points remain open to meet the financial service needs of the public during the festival [1]
消费红包、支付满减！九部门发文鼓励金融机构与重点商户合作策划春节专属活动
Yang Shi Xin Wen·2026-02-02 03:52