合作博主被指虐猫，年营收破10亿的宠物品牌“翻车”？

Core Viewpoint - The pet food brand "Honest Bite" faced backlash after a collaboration with a KOL influencer who was accused of mistreating cats in promotional videos. The brand issued an apology and took immediate actions to address the situation [1][9][10]. Company Response - On January 31, "Honest Bite" released an apology statement acknowledging significant internal management failures that led to serious errors in official and collaborative content. The brand emphasized that any content suggesting harm to animals is a violation of their core values [9][10]. - The company has terminated all collaborations with the involved influencer and has taken disciplinary actions against responsible personnel, including the dismissal of the involved employee and accountability measures for management [9][11]. Influencer's Position - The influencer involved denied allegations of animal abuse, stating that the videos were intended for entertainment and to earn money for pet food. He has since removed the promotional content and plans to release a clarification video [2][5][8]. Brand Commitment to Animal Welfare - "Honest Bite" has committed to implementing a new "Animal Protection Commitment" that all current and future employees must sign, linking it to performance evaluations. This commitment will also apply to partners in collaborative efforts [11][15]. - The brand aims to ensure that animal welfare is a fundamental principle in all operations and collaborations, reinforcing their dedication to protecting animals [11][17]. Company Background - "Honest Bite" is operated by Shanghai Jianmu Biotechnology Co., Ltd., established in 2016, with a registered capital of 6.92 million yuan. The company achieved a revenue milestone of over 1 billion yuan in 2024 and has previously secured Pre-A round financing in 2021 [22].