知名咖啡涨价实锤：9.9元饮品缩水至5款，“三年承诺”生变？

Core Insights - Kudi Coffee's promotional campaign of "9.9 yuan unlimited" has officially ended, with only a limited selection of drinks remaining at this price point, accounting for approximately 10%-15% of the total offerings [1][4] - The company initially launched the 9.9 yuan promotion in February 2023, which sparked a price war in the coffee industry, leading competitors like Luckin Coffee to adopt similar pricing strategies [4][5] - Kudi's management has indicated plans to sustain the 9.9 yuan pricing strategy for at least three years, with preparations made for financial viability [4] Company Performance - As of February 2024, Kudi has achieved positive cash flow since May 2024, indicating profitability [4] - Despite rapid expansion, Kudi has not met its original target of 50,000 stores by the end of 2025, with current projections showing over 18,000 stores by December 2025 [5] Market Dynamics - The 9.9 yuan promotion initiated by Kudi has led to a competitive response from other brands, including Luckin Coffee, which also introduced similar pricing but has since reduced the number of participating products [5] - The price competition has extended to the entire ready-to-drink beverage sector, with other brands like Tims and Nayuki also participating to varying degrees [5]