凤爪保质期内发霉冲上热搜！知名零食品牌回应

Core Viewpoint - A consumer reported that a product from Wang Xiaolu, specifically tiger skin chicken feet, was found to be moldy and spoiled despite being within the expiration date, leading to a public relations issue for the brand [1][3]. Group 1: Consumer Incident - A consumer from Hangzhou purchased three bags of tiger skin chicken feet for 36.22 yuan, and upon opening, discovered the product had turned black and developed white mold [1]. - Wang Xiaolu's customer service attributed the issue to potential damage during storage or transportation rather than a production flaw, offering compensation at ten times the price of a single package, which the consumer declined [1]. Group 2: Company Response - Following the consumer's feedback, Wang Xiaolu conducted a thorough review of the production process and packaging materials, finding no abnormalities in samples from the past nine months [3]. - The company confirmed that the production process includes high-temperature sterilization and vacuum packaging, which should prevent microbial growth, indicating that the spoilage was likely due to packaging damage during logistics [3]. - On January 29, the company processed a refund and compensation of 500 yuan to the consumer, who later expressed understanding and removed the complaint from social media [3]. Group 3: Company Background and Performance - Wang Xiaolu is an online snack brand that launched its tiger skin chicken feet product in April 2019, achieving 20 million yuan in revenue in its first year and 200 million yuan in the second year, becoming the top seller in the chicken snack category on Tmall during the 618 shopping festival [5]. - The brand expanded into offline channels in 2020, and by early 2022, offline sales surpassed online sales, with annual revenue exceeding 1 billion yuan [5]. - According to data from Frost & Sullivan, Wang Xiaolu has maintained the top sales position in the tiger skin chicken feet category for six consecutive years and has sold over 1.2 billion bags of its flagship product [5]. - The brand has attracted significant investment, securing multiple funding rounds from notable investors, including Source Code Capital and Challenger Capital [5].