从年货大街到春运暖途，大润发联合蒙牛诠释品牌温度

Group 1 - The core initiative is a collaboration between retail brand RT-Mart and dairy brand Mengniu, launching a special campaign called "Spring Festival Return Journey Gifts" to warm the journey of returning home for consumers [1][2] - Starting from February 1, 2026, consumers can exchange their transportation tickets from Shanghai for a unique "Homecoming Gift Package" at designated RT-Mart stores, which includes Mengniu milk and selected butterfly pastries [1] - RT-Mart has also fully launched its New Year goods season, offering customized gift boxes and a variety of products including snacks, seafood, and beverages to meet consumer needs for festive purchases [2] Group 2 - The collaboration with Mengniu represents a practical implementation of RT-Mart's brand youthfulness strategy, aiming to refresh its brand image by engaging consumers emotionally through innovative interactions [2] - By linking the "ticket" as an emotional carrier and designing interactive ways to "unlock" the gift package, RT-Mart is transforming from a traditional retail space into a modern lifestyle space that creates surprises and participates in significant moments [2]