Paris Couture Backstage Welcomes COSRX with MISS SOHEE

Core Insights - COSRX has made a significant entry into the haute couture arena as the official backstage hair sponsor for MISS SOHEE during Paris Fashion Week Haute Couture Spring/Summer 2026 [1][2][3] - The collaboration highlights a notable moment for K-beauty, marking one of the first instances where a K-beauty brand has supported backstage hair sponsorship in haute couture [3][5] - The Spring/Summer 2026 collection by MISS SOHEE, themed "BREATHING FORMS," showcases sculptural silhouettes and has gained global recognition since its debut in Spring/Summer 2025 [4] Company and Product Details - COSRX provided its PEPTIDE-132 Hair Bonding Trio for the backstage hair team, which includes a bonding oil serum, shampoo, and treatment designed to meet the demands of high-fashion environments [5][7] - Joana Neves, COSRX's Global Hair Ambassador, played a crucial role in overseeing the backstage hair, bringing her expertise to the collaboration [1][6] - COSRX, founded in 2013, is recognized for its effective skincare and haircare products, focusing on essential ingredients and affordable pricing, and has become a leading K-beauty brand [8]