重磅发布，利好来了！

Core Viewpoint - The Ministry of Commerce and eight other government units have issued the "2026 'Shopping New Spring' Special Activity Plan" to stimulate consumer spending and enhance the festive market during the upcoming Spring Festival [1][3]. Group 1: Activity Overview - The Spring Festival in 2026 will have a nine-day holiday from February 15 to February 23, aimed at promoting market prosperity and enriching cultural life [3][9]. - The plan focuses on core consumer needs such as cultural traditions, family reunions, shopping, and travel, targeting various sectors including digital consumption, green consumption, and inbound tourism [3][8]. Group 2: Activity Content - The activities are categorized into six themes: 1. "Delicious Food" featuring culinary events and promotions [4][10] 2. "Comfortable Stay" with discounts from hotels and home goods [4][11] 3. "Convenient Travel" enhancing transport services and ticket promotions [4][10] 4. "Exciting Tourism" promoting cultural and tourism events [4][11] 5. "Shopping Delight" with various retail promotions and markets [4][12] 6. "Fun Activities" including film discounts and community events [4][12] Group 3: Support Measures - The plan includes five key support measures: 1. Launching prize invoices to encourage consumer participation [5][13] 2. Promoting trade-in programs for consumer goods [6][13] 3. Increasing financial support through partnerships with merchants [6][14] 4. Encouraging cross-industry collaborations for bundled offers [6][14] 5. Facilitating inbound tourism with multilingual resources and improved payment options [6][15]