利好来了！9部门重磅发布

Core Viewpoint - The Ministry of Commerce and nine other departments have issued the "2026 'Buy New Spring' Spring Festival Special Activity Plan" to stimulate consumption during the Spring Festival and enhance the festive market atmosphere [1][2][3] Group 1: Activity Overview - The Spring Festival will have a nine-day holiday from February 15 to 23, 2026, aimed at promoting the festive market and enriching cultural life [3][6] - The plan emphasizes government guidance, market leadership, and public participation, focusing on cultural traditions, family reunions, and shopping [4][5] Group 2: Activity Content - Various activities will be organized, including food festivals, home improvement promotions, travel incentives, cultural tourism events, and shopping fairs [7][8][9] - Specific initiatives include promoting traditional Chinese cuisine, offering discounts on home appliances, enhancing transportation services, and encouraging local markets to host New Year fairs [7][8][9] Group 3: Support Measures - The plan encourages the implementation of reward invoices and increased subsidies for trade-ins during the Spring Festival [10][11] - Financial institutions are urged to collaborate with key merchants to offer exclusive promotions, including consumption red envelopes and discounts [11][12] - Cross-industry collaborations are encouraged to create bundled offers that enhance consumer experiences across various sectors [11][12]