商务部、中宣部、文旅部、央行、金融监管总局、广电总局、体育总局、中国民航局、国铁集团，联合发通知

Core Viewpoint - The "2026 Spring Festival Special Activity Plan" aims to stimulate consumer spending and enrich cultural life during the 9-day holiday, aligning with national policies to boost domestic demand and consumption [3][4]. Group 1: Activity Overview - The Spring Festival will take place from February 15 to 23, 2026, with a focus on creating a vibrant consumer atmosphere [5]. - The plan emphasizes government guidance, market leadership, and public participation, targeting various consumption sectors such as digital, green, and health [4][6]. Group 2: Activity Content - Culinary events will include traditional food fairs and special dining packages to enhance the festive experience [6]. - Home improvement promotions will be organized in collaboration with home goods and appliance brands, offering discounts and special packages [7]. - Transportation services will be enhanced, with airlines and railways increasing capacity and offering special promotions for travelers [7]. - Cultural and tourism activities will be promoted, including festivals, exhibitions, and themed travel experiences [8]. - Retail promotions will be organized across various shopping venues, encouraging local products and international goods [8]. - Entertainment options will include film promotions and community cultural events to engage the public [9]. Group 3: Support Measures - Incentives such as prize invoices and shopping lotteries will be implemented to encourage consumer participation [9]. - Financial support will be enhanced, with banks collaborating with merchants to offer special discounts and promotions [10]. - Cross-industry collaborations will be encouraged to create bundled offers that enhance the consumer experience [10]. - Efforts will be made to facilitate inbound tourism, including multilingual guides and improved payment options for international visitors [10].