研报掘金丨信达证券：维持哈尔斯“买入”评级，盈利逐季改善可期

Core Viewpoint - The report from Cinda Securities indicates that Hars will see gradual improvement in profitability, driven by internal growth, external expansion, and accelerated brand development [1] Financial Performance - The company expects its net profit attributable to shareholders to be between 0.55 billion and 0.81 billion yuan for 2025, representing a year-on-year decline of 80.9% to 71.5% [1] - The median net profit for Q4 is projected to be approximately -0.32 billion yuan [1] Revenue and Cost Factors - Q4 revenue may face slight pressure due to high base effects, contributing to a decline in profitability [1] - The decrease in profitability is primarily attributed to exchange rate fluctuations, high initial costs of overseas production capacity, and insufficient amortization of fixed costs during the ramp-up period, with initial costs being over 20% higher than domestic levels [1] Future Outlook - The industry is expected to remain in a favorable cycle, with the company positioned as a core global supplier [1] - Orders for 2026 are anticipated to be optimistic, and as overseas production capacity ramps up, profitability is expected to improve gradually [1] - The company's brand has significant growth potential, which could become an important incremental revenue source [1] - The rating is maintained at "Buy" [1]