58到家数据：春节服务消费持续升温，下沉城市需求量猛增三倍

Core Insights - The demand for household cleaning services is significantly increasing as the Spring Festival approaches, with a notable 6.3 times week-on-week growth in orders for the newly launched "deep cleaning window service" [1][3] - The demand in lower-tier cities has surged to 3.3 times that of last year, indicating a shift in consumer behavior towards earlier and more systematic preparations for the festival [1][3] Group 1: Service Demand Trends - The structure of service demand is changing, with a focus on more detailed and frequent cleaning tasks rather than one-time comprehensive cleaning [3] - Kitchen cleaning has become a focal point, with orders for range hood cleaning increasing by 132% month-on-month, reflecting heightened consumer attention to home environments [3] - Pet care services are also gaining traction, with orders for cat feeding services reaching 9.2 times the volume of the same month last year, indicating a normalization of pet services during the festival [3] Group 2: Operational Preparedness - The company has prepared for the peak service demand during the Spring Festival by optimizing labor coordination and service pacing, with over 2.6 million labor resources available [4] - A digital scheduling system has been implemented to enhance order efficiency and reduce idle time for workers, ensuring a better service experience during peak periods [4] - The company is also providing incentives such as red envelope rewards and order subsidies to stabilize income for workers during the busy season [4] Group 3: Service Quality Assurance - The company is conducting specialized training sessions to reinforce service standards and operational protocols, ensuring consistent service quality [4] - Community engagement activities, such as New Year celebrations and cooking events, are being organized for local service personnel to foster a supportive work environment [4][5] - The emphasis is on delivering a more relaxed and reassuring experience for families during the festival, highlighting the value of professional services in managing holiday preparations [5]