江苏赣榆：年货集市“马”上尝鲜

Core Viewpoint - The event showcases the "Ganyu Seafood" brand, emphasizing the integration of local industry upgrades and rural revitalization through a culinary festival in Nanjing, featuring fresh seafood from Ganyu [1]. Group 1: Industry and Brand Development - The "Ganyu Seafood" brand is positioned as a regional public brand, with all participating companies completing qualification reports and signing food safety commitment letters to ensure traceable sources of ingredients [18]. - Ganyu District aims to establish a brand identity for "Ganyu Seafood," leveraging the Su-Lu seafood trading market as a hub to enhance the entire supply chain from ocean to table [19]. Group 2: Supply Chain and Logistics - The seafood is delivered from the sea to the exhibition in just 3.5 hours, supported by a mature industrial system that includes immediate preservation and cold chain logistics [3]. - The core distribution point, Zhupengkou Market, features a professional sorting team that ensures the freshness of seafood through oxygen preservation and temperature-controlled transportation [3]. Group 3: Product Highlights - The event features four major companies showcasing their specialties, including the award-winning Ganyu crab, high-quality local oysters, and both domestic and imported salmon [6][9]. - The crab, known for its firm and sweet meat, is highlighted by attendees, indicating a strong consumer interest in fresh seafood [5]. Group 4: Consumer Engagement and Experience - The exhibition attracted large crowds, with various cooking methods for crabs and a vibrant atmosphere, indicating high consumer engagement [8]. - Visitors expressed satisfaction with the freshness and affordability of the seafood, with many planning to purchase items for home consumption [12].